Ad Campaign graphics – with the brief; Visualising, ‘dreaming of what could be’ at ACM – aimed at 15 year olds and school leavers. Original A4 print mock-ups for music press ads. Large format print planned for local sites. Online video and teaser planned. Scaled back completely due to budget changes. Re-scoped and reworked to tighter, half page artwork.
Used for websites, e-news headers, school/careers events posters.
Online ad campaign – social media headers, mpu’s, banner and skyscraper gifs and swfs.
In-house photoshoot using existing students as models, taking shots of both a girl and a boy, with and without musical props/ instruments. The first mock-ups went with the girl eyes closed but the final sign-off turned towards the boy with eyes open.
© 2018 dave balfour | graphic & web