Brand identity evolution 2013

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  • brand logo and strapline evolution
  • branding on printed and online literature, forms and documents
  • brand stationery - business card mock-ups

Brand identity evolution of the company logo and strapline – distilling the strapline to ‘music. industry. education.’ and the move from uppercase to lowercase on the logo, altering the typography for better legibility and punch at all sizes, especially for smaller digital ads where space is premium.

Expanding the ‘dot to pixel’ artwork across printed & online documents/literature to new stationery mock-ups. Online application form downloads with links to assessment process and audition media.

Art direction & co-design, Photoshop, Illustrator, InDesign

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